ShiftKey unveils new website and visual identity

Leading technology company refreshes brand and website to reflect ShiftKey’s disruptor status, foundational values and vision for the future

July 12, 2023 (DALLAS) – ShiftKey, a leading technology company transforming the future of work, today unveiled a new website and visual identity. 

A company born out of an authentic, inspired, determined drive to empower people and facilities into stability, growth and freedom, the new visual identity embodies that vision. The refreshed look and feel puts the people ShiftKey serve – the independent licensed professionals, facilities and residents – and the data-powered workforce strategy at the center. 

“We’re thrilled to finally share this new brand with the world. It reflects who we are now and who we’ve always been,” said Mike Vitek, CEO, ShiftKey. “The impact ShiftKey has had – both for independent professionals and facilities – is reflected in our growth trajectory over the last several years. We’re excited for this next phase of growth where we leverage the technology, the model, and the passion to continue driving meaningful business, community, and personal impact.”

The rebrand marks a critical inflection point for ShiftKey, bringing the company’s storytelling into alignment with its values, and elevating the scalable technology infrastructure and expertise that make ShiftKey a leader in technology, workforce and healthcare. 

In addition to the new website and visual identity, this new growth milestone is the first step in the evolution of the ShiftKey brand as the largest marketplace for facilities to connect directly with independent licensed professionals. ShiftKey’s continued growth reinforces the trust ShiftKey has established with its users, and has spurred investment in strategic partnerships, team and technology. The following organizational advancements have also been announced to continue propelling the ShiftKey brand forward:

The new ShiftKey website and visual identity is now live. To stay updated on the latest news around Shiftkey, follow ShiftKey on LinkedIn, Instagram and Facebook. Experience the new logo and visual identity here.

About ShiftKey

ShiftKey is a platform that is disrupting the way healthcare facilities find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare. For more information, visit 

Media Contact

Lorianne Walker

Curley Company for ShiftKey